![]() ![]() In an interview shortly after Apple unveiled the new App Store rules in 2011, Rhapsody president Jon Irwin explained that the new rules strained his company’s business model: “Apple’s 30% will exceed the revenue on our product…It’s not a matter of making less money, it would be zero profit.” Compounding the bad news, the same press release announced that apps would no longer be able to provide links bringing users outside of apps for transactions, which previously helped developers sidestep Apple’s policy and its tax. “All we require is that, if a publisher is making a subscription offer outside of the app, the same (or better) offer be made inside the app, so that customers can easily subscribe with one-click right in the app.”īeing forced to price-match in-app sales while paying Apple’s 30% commission proved challenging for many businesses. “Our philosophy is simple - when Apple brings a new subscriber to the app, Apple earns a 30% share,” Jobs said in the 2011 press release. The new service essentially gave iOS users a one-stop-shop for subscriptions, and in exchange for greasing the skids and processing the payments, Apple wrote itself in for a 30% share of revenue from digital content sold over iOS devices. In February 2011, the company announced something of an expansion to that policy along with introducing a new subscription service that gave iOS users a centralized location to manage subscriptions for content-based apps such as newspapers, magazines, music, and videos. Spoiler alert: It’s the same reason you couldn’t in 2017 or previous years for that matter.Īpple users: Did you know that you can’t buy Kindle books from the Kindle app on your iOS device? In fact, you can’t purchase them from the Amazon app either.Įven if you’re an Amazon Prime member and you want to download a free book. ![]()
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